Orange Sky NZ

Project Type

Awareness Campaign with Ooh! Media

Client

Orange Sky is a not for profit organisation who help people experiencing homelessness around Australia and New Zealand by providing hot showers, free laundry and a place to connect.

Brief

The brief was to create a brand awareness campaign for Orange Sky who have recently expanded into New Zealand. The aim is to raise exposure within New Zealand and guide the community to donate or volunteer at Orange Sky.  

Outcome and Solution

The final design established a compelling brand image that resonates with the community values of Orange Sky. The campaign was executed as a three-part series, blending a serious message with a subtly playful tone to engage a broad audience effectively.

The Orange Sky New Zealand x oOh! Media campaign was prominently featured across both digital and print platforms starting in December 2020. As a result, volunteering increased by 200%, and the Wellington volunteer waitlist grew by 139%, demonstrating the campaign's success in driving community involvement.