Talking Tails

Project Type

Branding

Client

Talking Tails is a Speech Therapy private practice who primarily work in the paediatric demographic

Brief

The project involved developing a foundational brand identity for a new therapy practice, with a special focus on incorporating the therapy dog, Peach.

Outcome and Solution

The final branding features a playful yet clean, type-based logo that balances professionalism with approachability. Subtle paw prints are integrated into the logo, adding a connection to the dog therapy aspect without overwhelming the primary brand message.

Within the branding collateral, a custom-illustrated stamp of "Peach the Pupthologist" serves as a whimsical sub-mark, offering a distinctive and memorable touch. This sub-mark is used strategically across various materials to reinforce the brand’s identity and appeal to its pediatric audience.